5 Reasons Why Your Home Improvement Business Should Be Online

Why Your Home Improvement Business Should Be On The Internet

1. It’s much more cost effective that yellow page ads that only serve one area. A website can serve your entire county for less than the price of a basic yellow page ad.

2. Cost less and is more environmentally friendly than printing glossy brochures. Think about how many people ask to see your portfolio of your craft. A website can display your pictures over and over again with no extra cost.

3. Having a website brands you as an expert. Think about two businesses with everything being equal except one has a website and one does not. Who do you think most customers will go with? Well a website will brand your image in the head of your customers.

4. Out of town customers can reach you. Yes I realize that if you work in Alaska it is no value to have someone see your website in California….or is it? YES it is because what if someone from California was about to move to Alaska and needed some Home Improvement Done?

5. It’s cheap these days to have a website. It no longer cost thousands of dollars to make a nice looking website. Most small trades people can have an attractive website for about $200.00-$300.00 with yearly maintenance and hosting running about $120.00. So when you add it up that is less than $1.00 per day. Most trades’ people will break even if they got 1 extra customer in a year. Yes one extra customer will pay for the website entirely.

Marketing Your Home Improvement Or Handyman Business

Each and every aspect of your home improvement business is important. However, if you don’t market your business with the goal to produce sales, then you won’t have a business for very long. This article will take you through the important process of marketing your business and your services to prospective customers.

A typical sales process for a home improvement or handyman business follows these steps:

  • Marketing
  • Qualifying
  • Selling
  • Getting Hiring!

These sales process steps are typical for most service type businesses. This article will discuss the first step, marketing, in greater detail.

Marketing Your Service Business: According to the Merriam-Webster Dictionary, marketing is defined as the process of promoting and selling a product or service. Marketing a service-based business is more difficult than selling a product. When a customer buys a product, it is tangible – something you can see, touch, or hold in ones hand, and that can usually be returned if the customer is not satisfied. With a service business, however, your customers are buying something that is intangible and once performed, not returnable. One of the greatest challenges in marketing your service business is persuading people to buy something they can’t see, smell, touch, or return. You are selling both yourself and your skills, and selling the value of the services that you and your business provide.

Marketing is the single most important skill needed to be successful in the home improvement business. It involves promoting your company and its services to both immediate and potential customers, and selling your services to those that have found you through your advertising efforts. You will also market your home improvement business by providing quality work and a high level of customer service, which will encourage repeat customers and word-of-mouth referrals.

The primary objective of your marketing efforts is to have a steady stream of current and prospective customers contacting you. Your goal is to be able to sell your services to those customers.

The words ‘marketing’ and ‘advertising’ are often used interchangeably. Advertising is one aspect of the marketing strategy that helps you promote your business in the marketplace. Various advertising strategies, as well as strategies to market a home improvement business, are available to handyman business or other service business owners. It is important to keep track of each of your strategies and have a mechanism to both review and evaluate the effectiveness of each of the strategies you employ. That way you can discard ineffective strategies and keep the ones that work to grow your business.

Improvement Tips For Your Home Improvement Business Lesson 1

Lesson 1: Why it’s important to charge more, rather than less.
Charge more? Yes, you heard right – you should charge MORE for your services.

You deserve it. People like Donald Trump and Richard Branson charge more for their services every single day, and there are many people out there who are willing to pay their outrageous fees, and why is that? Because the perception is, they charge more because they’re great at what they do.

When people get ready to buy something, they often buy out of emotion, not logic. No matter whether you are a contractor, a plumber, a realtor, or an architect, companies who charge more are generally considered to offer a higher quality of service, while those that undercut are perceived as being more likely to do a shoddy job.

Think about it: Would you rather do one job for $10,000 or ten jobs for $1,000?

That is the real key to charging more – sure, you’ll get more customers going elsewhere for their projects, but those that accept the higher rates will make up for that loss of income, and you will be doing LESS work.

In short, you will be working smarter instead of harder.

Of course, charging more does not mean you should swindle your customers, or get outrageous with your fees. If you plan to charge more, you must also offer more value for the customer’s dollar. Offer them little things – small improvements in quality that they might not have expected, a little extra work beyond the brief, maybe even just a smile and a kind word when it would be easier to keep your head down and stick to the task at hand. Sure, it’s extra effort, but it’s MINIMAL extra effort, considering you’re bumping your rates up considerably in return.

When you decide to take the leap and increase your rates, try adding 15% to your usual fee for a month. At the end of the month, evaluate your profits and see whether you think you could raise your rates even further without losing work.

Remember though, you must offer the product you have promised at the price you have promised. Customers won’t be back if you are not offering a top of the line product. Do not underestimate your customer’s intelligence level. They will know if they are being taken and not receiving the product they should, but if you do give them what you said you would, at a high quality level, your customers, even your regulars, won’t mind paying that extra cash for your great service. And in fact, they’ll probably tell their friends about you.

You work hard. Because you work so hard, you should dedicate yourself to becoming the best professional you can be. That means learning along the way. Taking the initiative to sign up for this short course shows that you would like to better yourself. The better a business professional you become, the more you can charge your customers, and if you step up to the gold standard, customers will not only pay a higher rate, but they’ll beat a path to your door.

The next lesson in this series will help you understand how to close the sale while charging more money. This quick two minute read can double your income instantly, so keep an eye out for it!