The Easiest Way To Start A Home Improvement Business

If you’ve always loved working with your hands and making your home look better than when it was first built, you may want to start a home improvement business. This can be a fairly complicated undertaking, however. In order to be successful, you need to choose a focus in terms of what you want to improve about the home. You also need to build a name for yourself to attract more and more clientele.

Instead of trying to take on everything on your own, you can opt for a franchise business. This doesn’t mean you have to give up your hopes and dreams of a home improvement business. You can simply choose a franchise that deals in home improvement products. This will give you the focus you need for your business as well as a brand name that people already are familiar with.

Purchasing a home improvement franchise can consist of various different options. You can choose a company that deals in flooring, cabinets, bathroom remodels or virtually anything else. Depending on whether you like to work indoors or out or even where your interests lie will dictate which kind of franchise you want to buy.

When you are looking into a franchise business, it’s also important to see what you’re getting for the money. In many cases, you will pay a flat fee for the rights to the franchise. This will include the rights to use the name as well as many other things. Some franchises have a website and will add your location to the website. Others will provide you with equipment, product lists, letterhead and much more.

You have the option to choose the franchise business that is most advantageous to what you are trying to accomplish. Some of the franchises will give you some creative freedom while others are very black and white. You need to take the time to review these options to ensure you are able to run the business the way that you want.

Having a home improvement franchise can allow you to be your own boss and work with your hands on a daily basis. As the boss, you get to determine how involved you want to be on a regular basis. You can choose to be in sales, management, installation or any other aspect. Then you hire staff to handle the areas you don’t want to be regularly involved in.

If you were to start your own home improvement business, you may find it more difficult to take a backseat to what’s going on. The reason for this is because, as a new business, there’s a lot more to be done. You will have to work hard to get your name out there. You will need to do a lot of the ground work on your own. With a franchise, however, that’s already done for you.

A home improvement business isn’t a fad. This means you have a better chance of being successful with this kind of franchise than just about any other franchise opportunity out there. Regardless of the state of the economy, there are always people who will want to make improvements to their home – be it adding carpet, updating cabinets or replacing tile.

Starting a business can be difficult. However, if you take advantage of a home improvement franchise opportunity, most of the work has been completed for you. Take the time to check out the options around you and you may be able to become your own boss faster than you ever thought was possible.

5 Home Improvement Businesses You Can Start

One of the secrets to starting and operating a successful business is to offer products or services that people not only want but also need. If you combine this idea with the fact that most people consider their home to be their largest and most important investment, you soon realize a home improvement business can be one of the best types of business to go into. Here are five different home improvement businesses you can start, along with some of the best reasons to do so.

1. Water Feature Design and Installation – Businesses that design and install water features such as fountains, fish ponds, waterfalls, and water gardens are incredibly hot right now and, if marketed properly, are likely to have more work than they can handle. Numerous popular home improvement shows on television have featured many of these projects and, consequently, demand has gone through the roof. An individual or a couple of partners can start off with smaller jobs and work their way up to the larger projects as their knowledge and skills increase. Any business that does this would be wise to take pictures of every job and use them in their marketing efforts.

2. Home Staging Consultant – While it is no secret the real estate market in the U.S. is the weakest it has been in a long time and the number of frustrated people who have been trying to sell their home for many months is on the increase, it is still a fact that the best houses sell quickly. What these sellers need is a home staging consultant who can turn their home into one of the desirable ones that will sell quickly. A home staging consultant gets much of their business from real estate broker referrals, but works directly with the seller to get the home in peak selling condition. Most consultants usually price their jobs by quoting a flat or hourly fee, plus expenses. Some consultants also market their services to the seller via direct mail and to real estate professionals via direct mail and personal contact.

3. Deck Builder – Drive through almost any neighborhood in the country and notice how many homes have an attached deck. Now consider the fact that at least half of the rest would love to have one and you will have some idea of the amount of potential business just waiting for the right company to come along. Smart builders work to show their customers how adding a deck can pay for itself in increased value, provide many years of enjoyment, and can be just the thing to sway a new buyer when it comes time to sell. This is another business where you will want to photograph the work you do to use in the marketing of your services.

4. Wooden Fence Installation – A chain link fence may provide security but it certainly does not look very attractive or provide any privacy. Many homeowners today would rather go with a wooden fence, if given the choice, and that provides us with another choice for a great business to start. Whether for security, privacy, or to prevent young children from wandering off, many homeowners would like to have a fence installed and a wooden one is more durable and attractive than any other. Try to offer a variety of styles such as post and rails, picket fences, and privacy fences to your repertoire.

5. Painter – Painting is one of the easier skills to learn, and a house painting business can be started with very little in the way of equipment and supplies. In fact, many successful house-painting companies have started out with one or two people and increased their equipment and workers as the business grew. Painting is a home improvement task that most people need done but also one most people hate to do. Take advantage of this and open your own house painting service and turn your dreams of owning your own profitable business into a reality.

One of the secrets to running a successful business is to choose a business that is in demand no matter the economy. This is why owning and operating a home improvement business can be a smart move for the right company. In good times and bad, a person will spend more money on repairing and improving their home than on just about anything else. Take advantage of this by starting your own home improvement business.

Home Improvement Marketing

According to Webster’s, the definition of advertising is “the action of calling something to the attention of the public using paid announcements.” Most of the time when people hear this term they think of billboards, magazine ads, and television ads.

Advertising has taken on a new form thanks to the growth of the internet. Most websites, regardless of what their primary purpose may be, will have some type of advertising spot available.

A local newspaper site will have advertisements from different car dealers and restaurants. A sporting goods store may have a website that includes advertisements from the area coaches offering summer clinics. However, a lot of these advertisements get the same kind of treatment as their print counterpart; they are ignored.

How many times have you seen a billboard or magazine ad and completely blew by it without remembering what you read? Have you ever bought a major good or service because of some ad in the newspaper?

Most people rely on the recommendations of friends and family when purchasing almost any significant item. That’s why it is so important to have a comprehensive website for your home improvement business. Posting pictures and videos of completed jobs will let people see your handy work.

But having a spot for happy clients to leave comments and testimonials will give you more credibility than any advertising. This type of uninvited authentic recommendation from customers is the heart and soul of any successful contracting company trying to win in a down economy.

How to Make a Great Website For Your Home Improvement Business

When people are planning on making home improvements to their houses, they usually do an online search to find a good company to do the work. Whichever websites are found on the first page of a Google or Yahoo listings, these companies will usually get the phone calls and requests for quotes.

When choosing a domain name it helps in the search engine rankings to use your town’s name in the domain, for example best SanDiegohomeimprovements.com. Once you have registered your domain name, you’ll need to sign up for web hosting. Host Gator is a very reliable web hosting company, and their hosting will only cost you five dollars a month.

Next you’ll need to find a good HTML template. Just do a web search for “contractor HTML template” and have a look at the results. You should be able to find a nice looking one for 40 or $60 or maybe even free. Then download it and save it to your computer and open the index file with your HTML editor and add your company’s information. Be sure and fill out the title tag with your town and state and specialty of your home improvement. Also, fill out the meta tag descriptions and keywords as these are very important in having your website rank well in the search engine results pages.

Here’s a killer tip to set your company apart from other home-improvement businesses, have someone help you make a one or two minute video of you talking about what exactly your business does and why your prospects should call you and upload that video to youtube.com and then embed the code onto your index page. People will be impressed and you certainly will get more calls to your business.