How To Find Customers: Get Your Home Improvement Business Listed Online

As a replacement contractor you understand the value of driving a branded vehicle, posting branded signs at a job site and providing employees with clothing that is branded with your business name. Contractors across the country utilize these marketing tactics but very few are taking the next steps to get their home remodeling business branded online.

You probably decided on a name for your home remodeling business a long time ago but now it’s time to decide exactly how you want the name to appear and use it consistently in all marketing efforts. Decide exactly how you will write your name and address including the use of ampersands and abbreviations such as suite and inc. Once you’ve decided on a name and address format stick with it and don’t use any other variations.

This is called a NAP (Name,Address,Phone) and using your NAP consistently across the internet and in various business listings will help with brand awareness and benefit your remodeling marketing strategies.

How To Find Customers

The best answer for how to find customers is to make sure that you and your services are easy for THEM to find!

Once you have decided on your NAP it’s time to start implementing it. Use your NAP on your social media profiles and make sure you clearly list your website url with all mentions. There are a lot of business directories for replacement contractors and it is important to build relationships to ensure that you are listed in these directories. Register with the Better Business Bureau and make sure that you have listed your business with Google, Yahoo, and Bing so that your name and address are registered there. This also gives past customers the opportunity to find you and leave a review of their experience. These online listings build the reputation of your home remodeling company and show potential customers that you do good work and your clients are satisfied. Reading a few reviews on Google or Yelp can easily solidify a customer’s decision to hire your replacement contractor services.

Times have changed and even if people go to the yellow pages first or ask friends for referrals they will ultimately hit the internet for information about a home remodeling business before they contact you. Make sure that your remodeling marketing strategies include thorough and complete business listings everywhere possible. The easier it is to find you online the easier it will be for potential customers to contact you.

Reputation Matters

There are too many shady contractors in the world that do poor quality work or simply run off with deposit money. These people have made customers leery about hiring a replacement contractor they do not know. If you meet their search inquiry with a professional and informative website, easy and simple method for requesting a quote and a list of countless review from past customers you will put the minds of your customers at ease.

If the remodeling marketing strategies you have implemented aren’t helping with how to find customers then it’s time to change the way you do things and start building a strong brand reputation online.

How to Promote Your Home Improvement Business

#1- Network with a home insurance company and ask to be their recommended vendor. Since they deal with homeowners (a.k.a. your customer base!) everyday who better to have your card then a home insurance agent? Contacting a local agency is your best bet. However, you may also want to contact a online home insurance company who can list you in their free online home improvement directories. Try searching some out online if need be.

#2- Get to know your local real estate agents- Many homeowners decide to upgrade their homes when they are getting ready to sell. A real estate agent will typically recommend a list of upgrades that should be performed before the home goes on the market. So, introduce yourself to some of the top real estate agents in your community and you might pick up some great new business.

#3- Follow-up with your Existing Customers- One of the best ways to get new business is to stay in touch with customers that you have already performed work for. Don’t assume that just because you updated their bathroom last year that they are going to think of you when it’s time to remodel the kitchen. Get strict about keeping all of your customers contact information and once every few months send out a direct mail piece such as postcard. Or, stop by their home and drop a note in their mailbox. Not only is this great customer service, but it might also get a few more projects on your schedule.

Why Should Contractors Consider Hiring Marketing Experts for Home Improvement Leads?

Marketing experts represent a necessary and an important tool in getting home improvement contractor leads. Quite simply, they know how to connect customers to home improvement companies and can help home improvement professionals grow their business. They handle this part of the business so the home improvement professionals do their own job. Marketing experts use creative marketing strategies and achieve goals in a more efficient manner. Marketing experts have the resources that needed in order to get better leads for home improvement jobs. If you’re a home improvement expert, hiring a marketing pro saves you on the time and energy you would have spent in looking for these resources yourself.

Marketing experts can also give you very useful and free leads for handyman. They can come in the form of direct phone calls about services. Instead of wasting time on the internet trying to find leads, you can ask the experts themselves. They will also be able to provide you personalized and accurate reviews about the handyman and thus you can make a more informed choice. This sort of connection will help you build better customer relations. It is essential in such a business that you build your image as a trustworthy and credible contractor. These experts can provide you with handyman leads for almost any job that needs to be done.

Planning and executing a HVAC marketing strategy is not an easy task. HVAC online marketing experts can be a big help in such situations. They need to be cost-effective and also impressive in their results. An expert hired specifically for your HVAC installation and repair company will be able to perform in-depth research into your business and of all the surrounding media. Once they obtain all the information they need, then they can design a HVAC marketing strategy best suited for your company’s needs and business. It is more likely to reap benefits for your business than any other strategy.

Many home improvement contractors seek water damage restoration jobs. Effective marketing can help you win more water damage restoration leads for your business. A marketing expert can help design a more comprehensive model for such high-demand jobs. Of course, water damage contractors can seek their own leads; however, it’s much more effective to allow marketing pros to generate leads. Since they are experts in their fields, this job is better left to them.

When a contractor hires marketing experts for home improvement leads, it turns out to be a major benefit for the business. It helps a contractor develop better customer relations and gives him or her a better reputation in the market. Hiring a marketing expert for a contracting business easily pays for itself many times over, as it brings in steady stream of clients without taking the time to find them. Instead of scrambling for leads yourself, it is a better option as a home improvement business owner to let marketing pros handle the job more efficiently and effectively.

Business Development Ideas For Home Improvement Business

The home improvement business is an interesting line to be in. Less chaotic situations and the special nurturing of the place by the residents makes it an even more tempting line to be in. Yet like other businesses, you want to grow and, therefore, require business development tips, which is exactly what this articles intends to provide you.

What is the first thought that strikes you when you think about developing your business? Development or growth is indicative of higher profits, more customers (rather satisfied customers), and expansion in both reach and income.

How do you achieve these growth parameters in your home improvement business?

Well to start with, review your existing marketing efforts. Are you waiting for customers to look for you, or have you established a channel of communication whereby they can easily locate you? Develop an online presence if you already do not have one. Create a website that takes the prospective parties through a road map of how things would happen and how exactly you can help them. If possible, let it be an interactive site wherein the seekers can drop in their queries and you can contact them accordingly. Start a question-answer section on your site where you can provide some quick tips about home improvement. If your customers are happy with your tips, they can give you huge business as an award. Make a picture gallery that depicts the old and new pictures of some of your works. Do not forget to add testimonials, and if possible, a few happy faces.

Don’t just sit back because you now have an online presence. Send out your pamphlets and do a basic market research to understand your competition’s offerings. If time and resources permit, carry out a neighborhood survey to see if anybody requires such services. You might not get business directly by this means, but leaving your card and pamphlets while conducting this survey can get you few referrals. Send out cards or mementos to important clients and seek referrals through them as well.

Another way to grow is by adding to the portfolio of your services. See what your competitors provide and maybe start doing few things complimentary. To further increase your presence, you can also advertise in various women’s or home-related magazines. Being present at trade shows organized around home products always helps you generate business. It is then up to you to convert initial interested seekers into concrete clients.

A home improvement business is a place for the creative minds. Development in this field comes from your own hard work. One happy and satisfied client can help you add many. So, pay close attention to your existing projects and see them turn numbers for you.