Top 10 Methods for Advertising Your Home Improvement Business

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.
 
2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve your chances at getting picked up by the search engines. Google is beginning to heavily penalize websites with unoriginal content, and content of poor quality. Don’t get cut by the search engines. Keep your content interesting, unique, and greatness will follow.

9. Word of Mouth

Sometimes in these technological days we forget the importance of word of mouth! Don’t ever underestimate the power of a good recommendation. Treat your customers with respect and handle their job with excellence and you just might get the good word passed on.

10. Physical Ads

Physical advertisements such as billboards, bus benches, and other sign-age are often expensive, but they are generally high-profile and attention-getting. If you have the marketing funds available, give it a shot and see how it works. Create a marketing campaign and if the results are lower than you expected or needed, try another route.

While there are many methods that businesses use to market themselves, these are the top 10 ways to achieve positive results in this ever-advancing technological age. Try these steps for yourself and watch your business rise to success!

Improvement Tips For Your Home Improvement Business Lesson 4

Lesson 4: Why Good Copywriting Can Improve Your Bottom Line

The power of the written word is phenomenal. Whether it be your website or brochure, benefit-oriented copywriting can improve your profits.

Your writing decides how your enterprise is viewed no matter where the writing appears. If you have poorly written text, it could break your business. Well written text can encourage readers to make the first step in hiring you – contact.

Benefit-oriented copywriting is your best bet on all of your materials. Your customers want to know what is in it for them. Describing your business in terms of the benefits they will receive will only help you connect with them. The human brain is designed to consider the needs of the self first. Describing the benefits your customers will get form your business will help them read all of your texts with themselves in mind. This can only help direct them to you to meet their needs.

More than anything, your copy should tell potential customers a number of things.

o You and your product are trustworthy and deserving of their attention.

o You will speak to your customers directly, and they will be handled by a professional.

o You will give your customers all of the information they need to make an educated choice about the product you are offering.

While there are no hard rules for copywriting, at the heart of it all, be sure to make sure your tone resonates with customers and reaches out to them. You should also make sure that your message seems trustworthy. Finally, be sure your content focuses on the benefits of hiring you for the product.

One of the most important things to remember for good copywriting is to be sure you are using the English language appropriately. Watch for grammar and punctuation errors, as this can send customers to another service provider.

Your excellent copy will send customers to you and help you reach people you never thought possible. This is great for your profits.

The next lesson discusses why using links to build your website will help send customers in your direction. This quick read could help you increase your revenue. Be sure to watch for it!

How To Find Customers: Get Your Home Improvement Business Listed Online

As a replacement contractor you understand the value of driving a branded vehicle, posting branded signs at a job site and providing employees with clothing that is branded with your business name. Contractors across the country utilize these marketing tactics but very few are taking the next steps to get their home remodeling business branded online.

You probably decided on a name for your home remodeling business a long time ago but now it’s time to decide exactly how you want the name to appear and use it consistently in all marketing efforts. Decide exactly how you will write your name and address including the use of ampersands and abbreviations such as suite and inc. Once you’ve decided on a name and address format stick with it and don’t use any other variations.

This is called a NAP (Name,Address,Phone) and using your NAP consistently across the internet and in various business listings will help with brand awareness and benefit your remodeling marketing strategies.

How To Find Customers

The best answer for how to find customers is to make sure that you and your services are easy for THEM to find!

Once you have decided on your NAP it’s time to start implementing it. Use your NAP on your social media profiles and make sure you clearly list your website url with all mentions. There are a lot of business directories for replacement contractors and it is important to build relationships to ensure that you are listed in these directories. Register with the Better Business Bureau and make sure that you have listed your business with Google, Yahoo, and Bing so that your name and address are registered there. This also gives past customers the opportunity to find you and leave a review of their experience. These online listings build the reputation of your home remodeling company and show potential customers that you do good work and your clients are satisfied. Reading a few reviews on Google or Yelp can easily solidify a customer’s decision to hire your replacement contractor services.

Times have changed and even if people go to the yellow pages first or ask friends for referrals they will ultimately hit the internet for information about a home remodeling business before they contact you. Make sure that your remodeling marketing strategies include thorough and complete business listings everywhere possible. The easier it is to find you online the easier it will be for potential customers to contact you.

Reputation Matters

There are too many shady contractors in the world that do poor quality work or simply run off with deposit money. These people have made customers leery about hiring a replacement contractor they do not know. If you meet their search inquiry with a professional and informative website, easy and simple method for requesting a quote and a list of countless review from past customers you will put the minds of your customers at ease.

If the remodeling marketing strategies you have implemented aren’t helping with how to find customers then it’s time to change the way you do things and start building a strong brand reputation online.

How to Promote Your Home Improvement Business

#1- Network with a home insurance company and ask to be their recommended vendor. Since they deal with homeowners (a.k.a. your customer base!) everyday who better to have your card then a home insurance agent? Contacting a local agency is your best bet. However, you may also want to contact a online home insurance company who can list you in their free online home improvement directories. Try searching some out online if need be.

#2- Get to know your local real estate agents- Many homeowners decide to upgrade their homes when they are getting ready to sell. A real estate agent will typically recommend a list of upgrades that should be performed before the home goes on the market. So, introduce yourself to some of the top real estate agents in your community and you might pick up some great new business.

#3- Follow-up with your Existing Customers- One of the best ways to get new business is to stay in touch with customers that you have already performed work for. Don’t assume that just because you updated their bathroom last year that they are going to think of you when it’s time to remodel the kitchen. Get strict about keeping all of your customers contact information and once every few months send out a direct mail piece such as postcard. Or, stop by their home and drop a note in their mailbox. Not only is this great customer service, but it might also get a few more projects on your schedule.